INNOVATIVE STRATEGY FOR THE DEVELOPMENT OF LOGISTICS SERVICE PROVIDERS AMIDST DIGITALIZATION AND EVOLVING SECURITY CHALLENGES

Abstract

The article explores the theoretical and methodological foundations and develops practical recommendations for forming an innovative development strategy for logistics service providers amid the active digitalization of the economy and persistent security challenges. The relevance of the topic is driven by the need to adapt Ukraine’s logistics sector to martial law conditions, infrastructure destruction, and the global transformation of business processes under the influence of Industry 4.0 technologies. The authors define the essence of a logistics enterprise’s innovation strategy as a comprehensive adaptation program based on the implementation of advanced technological, managerial, and process solutions. Particular attention is paid to the technological component, specifically the integration of Internet of Things (IoT) systems, which enables end-to-end cargo monitoring (Track & Trace) and the creation of «smart warehouses». The role of Big Data and advanced analytics as the intellectual core of logistics is justified, ensuring route optimization (resource savings of up to 15–20 %) and predictive fleet maintenance. The paper provides a detailed analysis of the Industry 4.0 concept, which transforms logistics into a «smart» ecosystem through the use of automated guided vehicles (AGVs), “dark warehouses” and digital twins. The advantages of blockchain technologies and smart contracts in ensuring supply chain transparency and automating financial settlements are highlighted. A significant portion of the study is devoted to logistics management in conditions of instability. The transition from the “Just-in-Time” model to a “Just-in-Case” strategy is substantiated, involving the formation of buffer stocks and the decentralization of warehouse networks. A SWOT analysis of a logistics enterprise was conducted, serving as the basis for a strategic decision matrix that combines route flexibility with enhanced cybersecurity and physical asset protection. The result of the study is a conceptual framework for a digital transformation model of logistics services, integrating technological, operational, and strategic management levels. The proposed model aims to increase enterprise resilience and create unique value propositions for customers in critical conditions